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Is Dry January still in vogue?

Is Dry January still in vogue?

by | Jan 16, 2026

The concept of Dry January remains significant but is evolving as more people think about year-round moderation over a single month of abstinence.Read full article at Beverage Daily
Is Dry January still in vogue?

Moderation in focus in new US drinking guidelines

by | Jan 16, 2026

The 2025-2030 Dietary Guidelines for Americans have revised alcohol consumption recommendations, removing set daily limits and instead advising Americans to consume less alcohol for overall health.Read full article at Beverage Daily
Is Dry January still in vogue?

Beyond Meat’s now selling drinks

by | Jan 15, 2026

Beyond Meat has launched Beyond Immerse, a range of high-protein functional beverages, marking its shift from meat mimicry to a broader protein-first strategy amid declining sales.Read full article at Beverage Daily
Is Dry January still in vogue?

Rapid hydration: 6 factors driving the trend

by | Jan 14, 2026

The rapid hydration trend was once synonymous with sports nutrition. But it is now far more universal, with consumers linking it with hangover recovery, a replacement for alcohol, an accompaniment to other functional ingredients, or simply a lifestyle choice.Read full...
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