Successful participation in trade fairs

Visiting a trade show? Use these resources below to be better prepared and informed.

Guide on successful trade fair participation

The German trade fair organization AUMA has prepared a practical PowerPoint guide on successful trade fair participation.

  • Trade fair selection criteria
  • Checklists
  • The trade fair stand
  • Advertising and press
  • Organisation and monitoring of success
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Global trade fair calendar

A very comprehensive global trade fair database by the German trade fair organization AUMA.

  • Over 5,000 trade fairs worldwide
  • Search by country, sector or product
  • Advanced exhibitor and visitor statistics
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