GLP-1 marketing messages: Friend or foe?

What makes top alcohol brands stand out?

The world’s top alcohol brands are facing a 7% decline in brand value as global consumption drops, driven by a shift toward moderation and wellness, particularly in North America and Europe.Read full article at Beverage Daily
GLP-1 marketing messages: Friend or foe?

Can candy revive RTD tea?

The Ryl Tea Co's Jolly Rancher collaboration shows how confectionery-inspired flavors, nostalgia and “permissible indulgence” could help attract younger shoppers – and incremental growth – to the aging RTD tea category.Read full article at Beverage...
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