From recalls to cold coffee: What to expect from Nestlé’s FY25 results

Big FMCG vs TikTok: Who leads trends and who can win?

In the age of TikTok, big FMCG brands face challenges in leading trends due to the rapid pace at which social media influences consumer behaviour. While some brands like Lindt & Sprungli successfully adapt by fast-tracking product development, others like...
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