The next matcha? Ube surges in popularity

The next matcha? Ube surges in popularity

Ube, the bright-purple, viral Filipino yam, is already seeing such popularity that farmers are struggling to keep up with demand. How popular could the ingredient, which is used in desserts, drinks, and even cheese, get?Read full article at Reuters
The next matcha? Ube surges in popularity

The next matcha? Ube surges in popularity

Ube, the bright-purple, viral Filipino yam, is already seeing such popularity that farmers are struggling to keep up with demand. How popular could the ingredient, which is used in desserts, drinks, and even cheese, get?Read full article at Beverage Daily
Menu