5 food and drink innovations shaping the industry’s next growth wave

SNAP restrictions are reshaping sugary food purchases

As SNAP policies continue to evolve, Ibotta’s findings suggest eligibility rules are no longer a peripheral consideration for sugary categories, but a factor increasingly shaping demand, loyalty and category strategy.Read full article at Reuters
5 food and drink innovations shaping the industry’s next growth wave

SNAP restrictions are reshaping sugary food purchases

As SNAP policies continue to evolve, Ibotta’s findings suggest eligibility rules are no longer a peripheral consideration for sugary categories, but a factor increasingly shaping demand, loyalty and category strategy.Read full article at Beverage Daily
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