by bahamastip | Dec 4, 2025
Coca-Cola HBC's Finlandia vodka focuses on premiumization and storytelling in Global Travel Retail (GTR) to enhance brand perception, with initiatives like experience-led toolkits and storytelling pods.Read full article at Beverage Daily
by bahamastip | Dec 4, 2025
Soda has been criticized for its unhealthy sugar content and artificial ingredients, and this attack is now reframed under the broader category of Ultra Processed Foods (UPFs).Read full article at Beverage Daily
by bahamastip | Dec 4, 2025
Gen Z is embracing matcha as its defining cultural beverage. Brands like Good & Proper and Melo Matcha are focusing on quality, branding, and consumer education to make matcha more mainstreamRead full article at Beverage Daily
by bahamastip | Dec 4, 2025
The UK government has announced changes to its soda tax. Business are going back to the lab: reformulation and R&D is complex, but support is available.Read full article at Beverage Daily
by bahamastip | Dec 3, 2025
CEO James Quincey says bolt-on M&A will become a ‘bigger feature’ for Coca-Cola and the larger industry, but the timing hinges on innovation cycles and the beverage giant’s prolonged IRS disputeRead full article at Beverage Daily
