The evolution of the energy drink category: Odyssey Functional Energy heralds drive towards added functionality

New beverage launches: BeatBox, Mountain Dew and more

Beverage innovation is key for growth and meeting consumer preferences, with recent launches including BeatBox Party Punch in the UK, Mountain Dew's new flavors set for 2026, and Evolution Fresh's RTD teas.Read full article at Beverage Daily
The evolution of the energy drink category: Odyssey Functional Energy heralds drive towards added functionality

Packaging news: From smart labels to PPWR ranges

Packaging suppliers and dairy brands, including CCL Label, SIG, Adapa, Coveris, and Clover Sonoma unveil new solutions for the sector, focusing on sustainability, regulatory compliance, and consumer engagement.Read full article at Beverage Daily
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