How Coca-Cola is winning in a K-shaped economy

How Coca-Cola is winning in a K-shaped economy

Coca-Cola exceeded analyst expectations in Q1 with net sales up 12%, attributing its success to a strategy that balances value-oriented and premium offerings to address a K-shaped economy.Read full article at Beverage Daily
How Coca-Cola is winning in a K-shaped economy

SNAP restrictions are reshaping sugary food purchases

As SNAP policies continue to evolve, Ibotta’s findings suggest eligibility rules are no longer a peripheral consideration for sugary categories, but a factor increasingly shaping demand, loyalty and category strategy.Read full article at Beverage Daily
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