From fitness to lifestyle: How protein demand has evolved

From fitness to lifestyle: How protein demand has evolved

The high-protein market was once associated mainly with strength and fitness. But today, it is seen by consumers as far more holistic. Younger consumers see protein as having metabolic and hormonal benefits, while in the wake of the Covid-19 pandemic, older consumers...
From fitness to lifestyle: How protein demand has evolved

From fitness to lifestyle: How protein demand has evolved

The high-protein market was once associated mainly with strength and fitness. But today, it is seen by consumers as far more holistic. Younger consumers see protein as having metabolic and hormonal benefits, while in the wake of the Covid-19 pandemic, older consumers...
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