Why are gut health drinks booming?

Why are gut health drinks booming?

PepsiCo has just bought gut health superstar Poppi. Coca-Cola is launching its own prebiotic soda Simply Pop. What’s the growth potential of the gut health soda category?Read full article at Beverage Daily
Why are gut health drinks booming?

Global alcohol-free volumes set to grow 7% as category booms

The low and no alcohol category is expected to grow 4% volume CAGR through 2028: which compares very favorably to subdued growth in alcohol (where volumes can be expected to rise 1%), according to the latest figures from IWSR. But delve into the sub-sectors and the...
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