YOTEL’s top RM tip: look at your data in more ways than one!

16 Oct 2019

With the promise of a ‘whole new hotel experience’ UK-based YOTEL is for the traveller that values quality but ‘doesn’t need the fuss’ of a traditional luxury pad. So how does it do revenue management? EyeforTravel put some questions to Joe Pettigrew, SVP Commercial Strategy at YOTEL, who is speaking at the upcoming Revenue and Optimisation Growth Summit in Amsterdam (Nov 26-27).

Image: Article type: Industry InsightChannels: Revenue and Data ManagementTags: Revenue data Innovation evolving hotel traveller traditional revenue management distribution wholesale rates availability undercut rates corporate booking tools global distribution system organic search results OTAs metas inventory metasearch integrity delivering unique brand guests migration hoteliers Marketing fragmented Property Management System Single Customer Views demand management holistic commercial strategy tactical GDS voice search Flights platforms Search Engines profitability strategic thinking
Read full article at EyeforTravel