Watch out OTAs, here come the low-cost, service-driven smart assistants

18 Apr 2019

Smart travel assistants such as OkRoger, Fineway and Claire provide customers access to easy-to-use travel planning, booking and management capabilities at a comparatively low price. They combine the benefits of the online travel agents (OTAs) and metasearch engines, namely simplicity, speed and availability, with the reliability and management of professional travel planners. The combination of high service levels and low price, achieved by state-of-the-art AI systems, data-gathering capabilities and customer interfaces, makes them very attractive.

Related Content: Smart travel assistants: the new gateway for travel?Image: Primary Event: EyeforTravel’s Digital Strategy SummitArticle type: Industry InsightChannels: Distribution StrategiesTags: service travel planning OTA's metasearch engines simplicity speed availability management AI-systems data gathering inventory providers partners competitive positioning product-fit intermediaries Technology incumbents personalisation Human interaction
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