Pricing power, price walls, and the $5 ceiling: What a canned and bottled water reveals about value perception

4 Sep 2025

The study on Liquid Death, a premium water brand, reveals its pricing power and market dynamics. The research highlights the importance of understanding consumer willingness to pay and optimizing prices to maximize revenue, with Liquid Death outperforming due to its strong brand identity and packaging.

Read full article at Beverage Daily