Plant-based milk market slows as dairy makes a comeback

7 Jul 2025

Once a booming category, plant-based milk is seeing slowed growth amid rising consumer concerns over health, processing, and nutrition. While still valued at $19.42bn globally, brands like Mighty Drinks and Jörd are exiting the market. Meanwhile, dairy milk is regaining ground, driven by familiarity and renewed interest in whole milk’s health benefits. As confusion around both categories grows, transparency and innovation will be key to keeping alt milks relevant.

Read full article at Beverage Daily