New beverage launches: Sanpellegrio, mid-strength wine, Aviation gin and more…

6 Mar 2026

This roundup covers the latest beverage launches across spirits, beer, wine, soft drinks and energy, highlighting key industry trends including moderation, mid‑strength innovation, heritage‑led premiumisation, flavour‑forward NPD and seasonal limited editions. It includes developments from leading and emerging brands expanding distribution, introducing new variants and deploying targeted retail and activation strategies. Ideal for readers seeking a concise overview of current movements shaping the drinks industry.

Read full article at Beverage Daily