New beverage launches: Red Bull cherry, Moth, Athletic Brewing and more…

25 Feb 2026

This roundup covers the latest beverage launches across RTDs, energy drinks, non-alcoholic beer and functional hydration. Key themes include flavour innovation, clean-label positioning, pack format expansion and seasonal NPD from brands such as MOTH, Nashi, Athletic Brewing, V8, Red Bull, AMC and Cure. The overview outlines category trends shaping new product development and provides context on how brands are responding to shifting consumer preferences.

Read full article at Beverage Daily