New beverage launches: Absolut ft Tabasco, THC, new energy and more…

30 Jan 2026

The beverage industry is experiencing a surge in innovation with brands across alcohol, soft drinks, and functional segments launching products that offer distinctive flavours and healthier formulations. Key trends include reduced-sugar options, natural ingredients, and functional benefits, with brands focusing on bold flavours, clean-label packaging, and collaborations to capture consumer attention. Notable launches include Premium Blend's Tumisco, a wine-based pisco alternative; Lyme Bay's low-alcohol sparkling meads; Cawston Press's flavoured sparkling water; Delta Beverages' THC seltzer; Nichols's Vimto Energy Tropical Cooler Zero; Two in a Bush's rooibos-based RTDs; and Absolut's Tabasco-infused vodka. These products aim to meet consumer demand for transparency, taste, and convenience in competitive beverage categories.

Read full article at Beverage Daily