Marketing dos and don’ts from Best Western

6 Jun 2019

Rob Paterson, the CEO of Best Western Hotels & Resorts, is a frustrated man. “In the UK hotels run at 75% occupancy. That’s 25% empty. It costs about £10 to £15 to turn a room, but you still get revenue managers who will say I never go below hundred [pounds]. Why not? Even £17 pounds would be profitable! Something is missing here.”

Image: Article type: Industry InsightChannels: Revenue and Data ManagementTags: data revenue managers Hotel Industry Margins marketing campaigns price holistic approach bleisure apps platforms for industry innovators orginasitions inventory packaging target marketing creativity media integrated systems commission channels
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