Luxury cruising: Silversea says product must always trump price

10 Oct 2019

If anybody understands the importance of knowing your customer, it is Luigi De Filippo, SVP Revenue Management & Commercial and Itinerary Planning, Silversea Cruises. De Filippo, a speaker at the upcoming Revenue and Optimisation Growth Summit, Amsterdam, Nov 27-28, learnt this when he joined Silversea Cruises from MSC where he had worked for 13 years.

Image: Article type: Industry InsightChannels: Revenue and Data ManagementTags: luxury cruising product price revenue managers mathematical segment luxury itinerary cruise company families passenger environment customers booking customer lifetime value (CLV)most valued guests marketing occupancy listening to customers market surveys conjoint analysis survey-based techniques pay respect OTAs discount promotion skillsets algorithms consumer ROI experience personalisation choices transparent Flights shore experience brochure
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