How machine learning could give KPIs new meaning

5 Feb 2019

It is widely acknowledged today that machine learning is already helping companies achieve their performance objectives by optimising existing performance metrics. By exploiting the growing volumes of data on customer behaviour, pricing, competitive actions and operational statistics, it can help travel companies in a number of ways. Indeed, from optimising marketing or pricing to improved customer service and operational efficiency, machine learning is delivering benefits.

Related Content: Machine Learning – How will it Shake Up your Data?Image: Primary Event: Analytics and AI in Travel North AmericaArticle type: Industry InsightChannels: Revenue and Data ManagementTags: customer behavior travel companies pricing competitive actions optimising marketing customer service meeting needs changing market personalisation segmentation individuals Ancillary Revenue revenue sources profitability Airlines choice
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