From soccer to social media: How Lionel Messi’s next-gen hydration drink is aiming high in 2025

26 Feb 2025

Since Más+ by Messi launched in Miami in June, over 3.5M units have been consumed. While the brand is naturally attracting soccer fans – it's just announced a partnership with Messi’s team Inter Miami – it believes it can resonate with a much wider demographic.

Read full article at Reuters