Eurail and Loco2 outline two routes to rail revamps

25 Sep 2018

Same mode of transport, but fascinatingly different sources of marketing inspiration! Change is very much the order of the day for the international online communications of both train booking platform Loco2 and European train pass group Eurail. Yet, routes to revamps they’ve chosen, which they will share at Amsterdam, are at pole ends of the spectrum: technology seems at the forefront at Loco2 while Eurail’s delving includes old-fashioned newspapers!

Related Content: Changing the Way Rail Travel is SoldImage: Primary Event: EyeforTravel AmsterdamArticle type: Industry InsightChannels: Social Media and MarketingTags: RailMarketingTechnologybookingtrainsMobile
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