Bidroom gears up for membership economy battle

28 May 2019

High commission – room for competition! That was the maxim followed by Bidroom founders Michael Ros and Casper Knieriem five years ago when they spotted an opportunity to set up in competition with the online travel agents in the hotel room market. Speaking at the EyeforTravel’s Digital Strategy Summit in London last week, Ros said Bidroom was prepared for the shift from the ownership economy to the membership economy. Think of Bidroom, he said, as the Amazon Prime, Netflix, or Spotify of the travel industry.

Image: Primary Event: EyeforTravel Amsterdam 2019Channels: Distribution StrategiesTags: commission competition ownership economy hotel room market hotel guests hoteliers booking platforms Revenue brand hijacking customer data traveller API loyal members loyalty programmes business and leisure travellers relevant personal continuous involvement evolving process broadcaster enthusiast lazy loyal seeker Building partnerships financial backers expansion SaaS Technology MENA B2BArticle type: Industry Insight
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