Caribbean Export Launches Market Intelligence Portal
25 Jul 2018
The Portal will provide information on investment opportunities in the region
The Caribbean Export Development Agency (Caribbean Export) in collaboration with the European Union officially launched its market intelligence portal, known as CE-Intelligence, on Tuesday, July 10, 2018.
The portal is meant to provide information on investment opportunities in the region, market-research, country-profiles, opportunities for financing and angel investors and a whole lot more.
Executive director Pamela Coke-Hamilton outlined the importance of the portal, stating: “Trade, business intelligence, and market research are key for the successful entry into export markets,” adding that this will allow companies to “develop their own customised reports to learn more about market entry requirements in any given country, important trade data, and key business contacts.”
The Portal will complement the EU’s trade helpdesk
The portal, which is now fully functional, allows persons to register and create their own profiles and customize their user-dashboards for ease in an attempt to make it more user-friendly.
Head of cooperation at the delegation of the European Union to Barbados, Eastern Caribbean States, OECS and CARICOM/CARIFORUM, Luis Maia, highlighted that market intelligence is an indispensable commodity in today’s technology-driven environment.
Maia made mention that the portal will complement the EU’s Trade Helpdesk to enhance the business opportunities of those looking to penetrate the EU markets. And that: “For no longer can business persons operate successful businesses, without adequate knowledge of market requirements.”
The EU has funded successful trade portals throughout the region
The EU has been supporting Caribbean countries with developing trade capacity over the past several years, having funded successful trade desk and trade/market information portals through the Caribbean Development Bank and through the Economic Partnership Agreements (EPA) grant facilities, particularly under the direction of The International Trade Centre, a multilateral agency which has a joint mandate with the World Trade Organization and the United Nations through the United Nations Conference on Trade and Development.
It is hoped that, with the introduction of the CE-Intelligence portal, the true potential of regional brands will be unlocked with the use of high-quality information to aid in decision making.
Source: Caribbean News Now!