Lonely Planet banks on influencers for the next leg of the journey

4 Apr 2019

Since Luis Cabrera joined Lonely Planet in February 2019 as president and CEO it has been all go. Just a week into the post, and this household name in travel announced the acquisition of ArrivalGuides, which provides B2B content, marketing and booking services to the likes of Hilton, Eurowings and Rentalcars.

Image: Primary Event: EyeforTravel’s Digital Strategy SummitChannels: Mobile and TechnologyTags: Trill Travel household name B2B marketing and booking services e-commerce global brand convert digital content into bookable experience OTA content-led platforms digital business book sales trip-planning platform instant booking important acquisition channel ambition network expert travellers hotel restaurant activitiesArticle type: Industry Insight
Read full article at EyeforTravel