Planet ‘total offer’: the coming revolution in airline merchandising

26 Mar 2018

For decades, airlines have worked to perfect network- and flight-based revenue management, forecasting demand by origin-destination market by fare level and employing sophisticated optimisation models to allocate scarce seat capacity across the network. Airlines may now seek instead to optimise individual customer interactions.

Related Content: The Next Frontier of Revenue Management for Airlines: Manage your Total Revenue by Maximizing Ancillary OfferingsImage: Primary Event: EyeforTravel San Francisco 2018Article type: Industry InsightChannels: Revenue and Data ManagementTags: onlineairlinesalesTechnologyrevenue managementforecastingRevenuemerchandisingAncillary Revenuedatatrendsmachine learningdistribution
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