Is shrinkflation illegal now?

26 May 2026

Mondelēz International was recently found guilty of not doing enough to alert consumers to the fact that it had reduced the size of its Milka bar from 100g to 90g. Changing the weight information, the court argued, was not enough. What is the legal minimum a company must do to indicate size reductions to consumers? And how are laws changing around this in Europe?

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