Retro and nostalgia: Why consumers are looking to the past

26 Mar 2026

Consumers are increasingly gravitating towards foods that remind them of the past. In the UK, they want foods that make them think of childhood, while in Germany, retro techniques and preserving methods like drying and pickling are popular. Consumers are in part driven into the arms of the familiar by economic uncertainty and cost-of-living pressures.

Read full article at Beverage Daily