New beverage launches: Diageo whiskey, mango beer, Creamsicle shake…

27 Mar 2026

The latest wave of beverage launches highlights major industry trends, including functional hydration, nostalgia‑driven flavours and versatile formats suited to both alcoholic and non‑alcoholic occasions. Brands across mixers, soft drinks, spirits and frozen beverages are expanding their ranges to meet consumer demand for cleaner labels, stronger tastes and products that fit seamlessly into everyday routines. This roundup explores how leading manufacturers are responding to shifting preferences through innovation in flavour, format and positioning.

Read full article at Beverage Daily