Olipop ramps up focus on flavour innovation as functional beverages boom

19 Mar 2026

Olipop, a leading brand in the functional beverage sector, is prioritizing flavor innovation to maintain its growth and market dominance. Founded in 2018 by Ben Goodwin, Olipop's nostalgic and refreshing soda alternatives have gained popularity, outselling major brands like Coca-Cola and Pepsi.

Read full article at Beverage Daily