Why Sake is on a runway for global growth

13 Feb 2026

Sake, Japan's traditional brewed beverage, is experiencing a global growth surge, particularly in the UK and US, driven by its unique brewing method and versatility. The drink's alignment with modern consumer trends such as lower alcohol content, natural ingredients, and gluten-free options, along with its ability to pair with diverse cuisines, makes it appealing to a broader audience.

Read full article at Beverage Daily