Where the magic happens… How Coca-Cola’s R&D hub creates the drinks of tomorrow

28 Nov 2025

Coca-Cola's R&D hub in Brussels adapts products to local tastes in Europe while maintaining brand integrity. The facility covers conceptualization to market testing, and has pioneered innovations like Fanta and Cappy Bobas bubble tea and adapted US brands such as Fuze Tea and BodyArmor for European markets.

Read full article at Beverage Daily