How to build a beverage brand: Campari America on creating global icons

19 Nov 2024

Campari America Managing Director Melanie Batchelor's vision has been instrumental in building the strategy for some of the world's most iconic spirits brands, including SKYY Vodka, Campari, Aperol, Grand Marnier and Espolon Tequila. What are her top tips for building globally successful beverage brands?

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