18 Jul 2019
Long before John Sullivan joined Virgin trains he remembers feeling anxious about using rail. “There was a complete lack of information,” he says.
Even now, things don’t exactly run smoothly. To understand the scale of the problem, he says: “If you Google ‘rail disruption’ in the UK, you will be returned with around 20 million items.
While there is still some way to go, “now when disruption happens, we will have far more control,” he says.
Image: Article type: Industry InsightChannels: Mobile and TechnologyTags: trainsTechnologyInnovationrail industryUKjourneysimplifyimprove experiencelack of informationdisruptionchange the industryAppreal time updatescommunicating with customerspersonalised messagescorrect informationaccurate ETAtrain operating companiescompetitioncloudworld-class technical infrastructureplatformautomationcustomer relationsreal-timeIoTdigital ticketsdigital rail marketdigital changereduce anxietyimprove levels of trust
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