{"id":81275,"date":"2020-08-06T20:16:22","date_gmt":"2020-08-06T20:16:22","guid":{"rendered":"https:\/\/www.bahamastradeinfo.gov.bs\/buy\/?p=81275"},"modified":"2020-08-12T19:37:06","modified_gmt":"2020-08-12T19:37:06","slug":"intellectual-property-webinar-series","status":"publish","type":"post","link":"https:\/\/www.bahamastradeinfo.gov.bs\/buy\/2020\/08\/06\/intellectual-property-webinar-series\/","title":{"rendered":"Intellectual Property Webinar Series"},"content":{"rendered":"<p><strong>When it comes to intellectual property, understanding the role it plays in developing your brand and how to monetise your intellectual property, can be key to your businesses success.\u00a0 Caribbean Export has partnered with CarIPI to deliver these two informative webinars.<\/strong><\/p>\n<h2 class=\"entry-title\">The Role of Intellectual Property in Developing Your Brand<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-97980\" src=\"https:\/\/www.bahamastradeinfo.gov.bs\/cms\/wp-content\/uploads\/2020\/08\/Intellectual-Property-Webinar-Aug-11-234x300.png\" alt=\"\" width=\"234\" height=\"300\" \/>What role does intellectual property play whilst developing your brand?\u00a0 This webinar, scheduled for <strong>Tuesday, August 11th<\/strong> from <strong>12:00 pm &#8211; 1:30 pm<\/strong> led by <strong>Ms Erica Smith PhD, Consultant, Intellect Management Services Inc\u00a0<\/strong>will focus on:<\/p>\n<ul>\n<li>How do you create brand values?<\/li>\n<li>Key IP tools to use<\/li>\n<li>Using IP to create brand value<\/li>\n<li>Protecting brands from theft \u2013 practical examples<\/li>\n<li>Creating your brand from the inside out using IP \u2013 (from prior CE webinar presentation \u2013 look at building the brand \u2013 reputation, culture, emotions, look and feel)<\/li>\n<li>Needs to be very practical using relevant case studies \u2013 concepts such as co-branding<\/li>\n<\/ul>\n<p>This webinar is provided in collaboration with CarIPI.<\/p>\n<p>Register here:\u00a0<strong><a href=\"https:\/\/bit.ly\/3idAP9J\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/bit.ly\/3idAP9J<\/a><\/strong><\/p>\n<h2>Monetising Intellectual Property<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-97981\" src=\"https:\/\/www.bahamastradeinfo.gov.bs\/cms\/wp-content\/uploads\/2020\/08\/Intellectual-Property-Webinar-Aug-13-236x300.png\" alt=\"\" width=\"236\" height=\"300\" \/>This webinar, scheduled for <strong>Thursday, August 13th<\/strong> from <strong>12:00 pm &#8211; 1:30 pm<\/strong> will walk participants through how specific commodities from within the region and the world have been able to brand their products in national, regional and international markets and discuss how MSMEs can use the IP system to build brand presence, capture market share and price premiums.<\/p>\n<p>Presenter:\u00a0<strong>Mr Chris Docherty, Managing Director, Windward Commodities<\/strong><\/p>\n<p>This webinar is provided in collaboration with CarIPI.<\/p>\n<p>Register here:\u00a0<strong><a href=\"https:\/\/bit.ly\/2XydLKM\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/bit.ly\/31u0Sm7<\/a><\/strong><\/p>\n<div id=\"top-share\" class=\"social-follow header-social-follow top-margin bottom-supermargin\">\n<div class=\"sharedaddy sd-sharing-enabled\">\n<div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><em><strong><br \/>\nSource: <a href=\"https:\/\/www.carib-export.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Caribbean Export<\/a><\/strong><\/em><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to intellectual property, understanding the role it plays in developing your brand and how to monetise your intellectual property, can be key to your businesses success.\u00a0 Caribbean Export has partnered with CarIPI to deliver these two informative webinars.<\/p>\n","protected":false},"author":16,"featured_media":81276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-81275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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