{"id":81119,"date":"2020-02-19T20:41:41","date_gmt":"2020-02-19T20:41:41","guid":{"rendered":"https:\/\/www.bahamastradeinfo.gov.bs\/buy\/?p=81119"},"modified":"2020-02-28T20:57:25","modified_gmt":"2020-02-28T20:57:25","slug":"beer-we-go-sands-in-full-return-by-june","status":"publish","type":"post","link":"https:\/\/www.bahamastradeinfo.gov.bs\/buy\/2020\/02\/19\/beer-we-go-sands-in-full-return-by-june\/","title":{"rendered":"‘Beer We Go’: Sands In Full Return By June"},"content":{"rendered":"
\"Bahamian

Executives from the Bahamian Brewery & Beverage Company celebrate the beginning of a new relationship that will see it carry Pernod Ricard brands such as Martell Cognac, Jameson Irish Whiskey, Absolut Vodka, and Kahlua Liqueur. Photo: BBB\/Barefoot Marketing<\/strong><\/p><\/div>\n

The Freeport-based brewer is targeting a phased return to full production<\/h3>\n

Bahamians can look forward to Sands Beer and its fellow beverages returning by \u201cearly summer\u201d, the brand\u2019s founder revealed yesterday, as he predicted a \u201cmassive\u201d effort to rebuild market share.<\/p>\n

Jimmy Sands, the Bahamian Brewery and Beverage Company\u2019s founder, told Tribune Business it \u201chas to basically start all over again\u201d with its homegrown labels despite being able to draw on the inroads made with consumers pre-Dorian.<\/p>\n

Revealing that the Freeport-based brewer is targeting a phased return to full production some nine months after the category five storm hit, Mr Sands said business will \u201cnot just fall into our laps\u201d once Sands Beer and the other brands come back to bars and shelves.<\/p>\n

The Bahamian Brewery and Beverage Company is set to resume \u201ckegging\u201d by the end of March 2020 as the first stage in resuming production, with drinkers who \u201cfavour bottles\u201d likely to enjoy Sands\u2019 return by \u201cthe end of May and early June\u201d.<\/p>\n

And Mr Sands said the company had gained \u201canother feather in our cap\u201d through the just-signed deal with Pernod Ricard to become the exclusive distribution agent and representative for its wines and spirits brands in this nation.<\/p>\n

Describing the tie-up as \u201ca vote of confidence\u201d in the vertically-integrated brewer\u2019s resilience and operating model, he added that it would provide a \u201cvaluable injection\u201d of revenue to coincide perfectly with the company\u2019s post-Dorian restoration efforts.<\/p>\n

The Bahamian Brewery and Beverage Company founder said the addition of Pernod Ricard will \u201cmake it a much stronger and all-around company\u201d, complementing other existing distribution deals with AB InBev (Budweiser) and Phillip Morris (tobacco company) to give it a full liquor product menu and range.<\/p>\n

\u201cNow we\u2019ve just got to the brewery back up and running,\u201d Mr Sands told Tribune Business. \u201cIt\u2019s coming on well. As I speak there\u2019s workers installing the new equipment, and we expect kegging to start at the end of March.<\/p>\n

\u201cThe canning will hopefully start at the end of April, and the bottling will start at the end of May. We should be in full production probably around June. I feel very comfortable that by early summer we will be in that position….. People who are in favour of the bottle will hopefully enjoy Sands by the end of May\/early June.<\/p>\n

\u201cIt takes a little time to get everything back rolling again. Unfortunately you don\u2019t turn the machine on and out it comes. That\u2019s nine months. Nine months from a blow such as this is a long time in a business such as ours.\u201d<\/p>\n

Our local team – our staff – have worked very very hard<\/h3>\n

Dorian dealt the Bahamian Brewery and Beverage Company a potentially devastating setback after four feet of flood water penetrated its Freeport-based manufacturing facility and associated buildings, destroying all its electrical machinery, finished product and ingredients in inventory.<\/p>\n

The company was forced to suspend production until new equipment could be installed and the water damage repaired, forcing it to rely heavily on its distribution and Jimmy\u2019s Wines and Spirits retail business in the meantime until the brewing operation is restored to health.<\/p>\n

Describing the damage as \u201csubstantial\u201d, and in the millions of dollars, although he declined to give a figure, Mr Sands said he was \u201csatisfied with the results of what transpired with the insurance company\u201d in terms of settling the brewery\u2019s Dorian claim.<\/p>\n

Branding the outcome as \u201cvery fair\u201d, he confirmed that the planned June resumption of full production was in line with the Bahamian Brewery and Beverage Company\u2019s target timeline. Sands and its homegrown beers will then have to regain their popularity with consumers and re-establish the market share they enjoyed pre-Dorian.<\/p>\n

\u201cWe\u2019re going to have to start basically all over again,\u201d Mr Sands affirmed. \u201cAlthough we have a head start from past experience we will have to start again. I don\u2019t think it will be as difficult as it was before, but it\u2019s going to require a massive effort as the business is not just going to fall into our laps.<\/p>\n

\u201cWe\u2019re very excited to get this thing back up and running, and got for another run. We have a schedule and we\u2019re still on target. The team out of Hamburg have been exceptional, and our local team – our staff – have worked very very hard. Everyone should be very proud of themselves. It was not one or two persons.<\/p>\n

\u201cMy focus is to get the place back up and running, and all departments back up and running. When I walked into the place after the storm, after the shock and awe, I said: \u2018There\u2019s only one way to do this. Let\u2019s get started\u2019. With that attitude we got started and didn\u2019t stop. Not only for my sake, but everyone else\u2019s sake and the country\u2019s sake. Everyone was affected.\u201d<\/p>\n

Mr Sands said the Bahamian Brewery and Beverage Company had retained its entire 130-strong workforce post-Dorian, and had only lost eight workers who left of their own accord.<\/p>\n

\u201cA tremendous effort went into it,\u201d he added. \u201cI\u2019ve got to take my hat off to everybody. Everyone has worked feverishly to get this back into operation. Not just the brewery but the distribution, too. That was the first thing we had to get operational.<\/p>\n

\u201cWe had the distribution put back together somewhat in Freeport two weeks after the storm, which was a miracle. It\u2019s a brand new store here, better than it was before. We put that store together on East Bay Street in a difficult time. It\u2019s a first-class store. And we\u2019re completely reopened and refurbished in Abaco.\u201d<\/p>\n

The deal with Pernod Ricard is another feather in our cap<\/h3>\n

Confirming that \u201cthe timing couldn\u2019t have been better when it came to the Pernod Ricard deal, Mr Sands told Tribune Business: \u201cIt\u2019s another feather in our cap. To do such a thing after the storm came here required perseverance.<\/p>\n

\u201cIt\u2019s a big deal. It adds to the resources and also gives us an all-around strength with all these other brands. It makes the whole company a much stronger company, and is going to be a substantial, valuable injection. I don\u2019t want to call any figures, but it will be a much-needed injection.<\/p>\n

\u201cThese outside people, looking in to see what we can do, they can see we don\u2019t fool around. It\u2019s a tremendous vote of confidence in the company, and the people they have to work with,\u201d he continued.<\/p>\n

\u201cIt\u2019s rounding-off the company as well – wines, spirits and beer. It gives diversification. If there is a problem in one area, another area can pick up the slack. If we had all the eggs in one basket we may not be here having this discussion now.\u201d<\/p>\n

The Bahamian Brewery and Beverage Company has carved out a strong niche in this nation\u2019s liquor manufacturing, distribution and retail market since its founding in 2007.<\/p>\n

It has been able to establish itself despite having to contend with the competitive challenge posed by BISX-listed Commonwealth Brewery, which is backed by 75 percent majority owner, Heineken, the global beverage giant.<\/p>\n

Besides its Sands Beer staple, the Grand Bahama-based brewery also produces brands such as Sands Light, Strong Back Stout, High Rock Lager, Bush Crack Beer, Triple B Malt and Sands Passion Radler. It recently moved to an expanded three-acre warehouse and office complex in Nassau\u2019s Airport Industrial Park to serve its continued growth on New Providence.<\/p>\n

The Bahamian Brewery and Beverage Company scored a major victory in 2015 when it won the Bahamian distribution contract for Budweiser and all brands produced by Anheuser-Busch from Commonwealth Brewery.<\/p>\n

Source: The Tribune<\/strong><\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bahamians can look forward to Sands Beer and its fellow beverages returning by \u201cearly summer\u201d.<\/p>\n","protected":false},"author":16,"featured_media":81120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-81119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n'Beer We Go': Sands In Full Return By June - Buying from the Bahamas<\/title>\n<meta name=\"description\" content=\"Bahamians can look forward to Sands Beer and its fellow beverages returning by \u201cearly summer\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bahamastradeinfo.gov.bs\/buy\/2020\/02\/19\/beer-we-go-sands-in-full-return-by-june\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Beer We Go': Sands In Full Return By June - 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